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In-flight Advertising Services Market Size, Share, Comprehensive Global Market Analysis by 2032

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Steve Carell
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The global in-flight advertising services market size was valued at USD 402.4 million in 2022 and is expected to be worth USD 494.2 million in 2023. The market is projected to reach USD 1,100.9 million by 2030, recording a CAGR of 12.1% during the forecast period.

In-flight advertising services, as the term suggests, offer advertisement services to various brands to help them convert flight passengers into potential customers by advertising their products in flight. Some of the most common examples of these services include advertisements on in-flight entertainment platforms, on overhead bins & seatback shelfs, and on boarding passes or in-flight magazines. Since passengers have a lot of time in their hands during their flight, in-flight advertising services can come in handy to help them gain awareness about a new product. These factors will help the in-flight advertising services market share grow.

Fortune Business Insights™ displays this information in a report titled, "In-Flight Advertising Services Market, 2023-2030."

Informational Source:

https://www.fortunebusinessinsights.com/in-flight-advertising-services-market-109141

LIST OF KEY COMPANIES PROFILED IN THE REPORT

  • In-flight Media (U.S.)

  • IMM International (France)

  • EAM Advertising LLC (U.S.)

  • Panasonic Avionics Corporation (U.S.)

  • Spafax Group (U.K.)

  • PXCOM (France)

  • The Emirates Group (U.A.E.)

  • INK-Global (U.K.)

  • SmartAds (Flutter Media Pvt. Ltd.) (India)

  • Aviation OOH (India)

Segmentation:

Rising Need for In-Flight Entertainment to Boost Adoption of Digital Platforms

Based on advertising platform, the market is segmented into conventional platforms and digital platforms. The digital platform segment captured a larger market share in 2022 due to the increasing need for in-flight entertainment systems and growing use of devices, such as tablets for the same.

Companies to Use Full-Service Carriers to Access Digital & Conventional Advertising Platforms

Based on airline type, the market is segmented into low-cost airlines and full-service airlines. The full-service airlines segment captured a dominant position in the market as many advertising agencies are increasing their investments in these airlines to gain access to conventional and digital advertising mediums and target their desired customer base.

Product Use to Increase in International Travel Routes With Growth in International Travel Post Pandemic

Based on airline route, the market is bifurcated into domestic and international. The international segment accounted for the biggest market share in 2022 as there has been a notable rise in international travel, especially after the COVID-19 outbreak.

With respect to region, the market covers North America, Europe, Asia Pacific, the Middle East, and Rest of the World.

Report Coverage:

The report studies the market in detail and underlines several major aspects, such as key market players, leading service types, and top applications. It also provides important information regarding the latest market trends and key industry developments. Apart from the factors mentioned above, the market report encompasses many other factors that have contributed to the in-flight advertising services market growth in recent years.

Drivers and Restraints:

Growing Need for In-Flight Entertainment and Enhanced Connectivity to Foster Market Development

The demand for in-flight entertainment is increasing at a notable pace every year, which has also fueled the need for advertising. Traditional and digital advertising in flights need an effective medium or platform to catch the passenger’s attention. The use of devices, such as monitors, tablets, and screens has increased considerably due to the growing demand for in-flight entertainment. These factors are anticipated to augment the adoption of in-flight advertising services.

However, lack of adequate space for advertising in flights can impede the market progress.

Regional Insights:

Expansion of Aviation Infrastructure to Help Asia Pacific Dominate Global Market

Asia Pacific dominated the global market in 2022 due to the rapid growth of the aviation infrastructure across the region. Governments across Asia Pacific are also boosting their investment in airport and aviation infrastructures, which is one of the major factors amplifying the regional market’s growth.

North America is also anticipated to grow at a considerable pace in the coming years as the region’s aviation sector is flourishing. The air networks of various reputed airlines in North America are also being expanded across the world, further strengthening the demand for in-flight advertising services.

Competitive Landscape:

Growing Efforts to Create Customized Ads Will Help Key Companies Dominate Market

The market has a highly consolidated competitive landscape as several global and regional companies are involved in this market. These organizations are taking various steps to create personalized ads for their customers and signing partnership and acquisition agreements for the same. This move will help them hold a dominant position in the market.

There has been a notable surge in the use of digital in-flight advertising mediums in recent years. Advertisements are being shown on in-flight entertainment devices, such as monitors and tablets that are linked to e-commerce or social media profiles to direct customers to the purchase or information generation window. In many cases, companies also provide entertainment in the form of advertising to pique the interest of the passenger. Additionally, even in conventional advertising, advertisers have added a QR code that redirects customers to the company’s infographics page or in-flight apps. This directly benefits the advertiser due to a direct sale through media advertising and indirectly through piquing the interest and spreading awareness about the brand to stand out from the competitors. Furthermore, digital in-flight advertising supports eco-friendly and sustainable advertising, thereby increasing the overall value of the advertisement. Therefore, this type of advertising is highly preferred by major advertisers. For instance,

Notable Industry Development:

April 2022 - NBC Universal-owned streaming service Peacock announced that it had joined American Airlines' in-flight entertainment by having its own channel. The partnership was anticipated to offer flight passengers exclusive access to live shows including The Real Housewives Ultimate Girls Trip, Bel-Air, and Girls5eva.